Digital Agencies in Lebanon: CREATE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity

It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview, Rouba Kreidy, Founder & CEO of Beirut-based Create creative agency, shares her take.