'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta Carrie Timms, Director, Global Business Marketing, EMEA at Meta discusses the rising importance of diversity for commerce brands and how...
Mindfield Digital, on the emerging areas in digital advertising ArabAd talks to the team at Beirut-based Mindfield Digital to hear their take on the emerging areas in digital advertising,...
Is Influencer marketing a sustainable method for marketing communications? Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
How The Giving Movement benefited from increased awareness on Snapchat Having recently expanded to Saudi Arabia, The Giving Movement partnered with Snap to run its 2021 Singles Day promotion. The...
The digital marketing trends for 2022 by Tito Ribeiro Digital marketing specialist Tiago Ribeiro presents six marketing trends for 2022
Why ad tech is growing and how to start your own business on it with a white-label solution Roman Vrublivskyi, chief commercial officer at Smart-Hub.io, dwells upon challenges of the ad tech business in MENA and shares his...
