Free Talk Walid Kanaan: 'I have no patience for mediocrity' The established and award-winning creative of TBWARaad Middle East, Walid Kanaan, needs no presentation, being the chief officer of the...
Digital Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.
Ads of the Week 'The Sound of Shisha' Takes Smokers by Surprise: a social experiment by TBWARaad for AUBMC 'The Sound of Shisha' is a new a campaign created by TBWARaad in Beirut for the American University of Beirut...
Ads of the Week The Missing, a PR stunt by TBWA/Raad to raise awareness on International Human Rights Day An estimated 17,000 people disappeared in Lebanon between 1975 and 1990. More went missing as the years progressed.
Ads of the Week TBWA/RAAD creates two patriotic films with a message of hope Let’s face it, Lebanon is far from perfect, but it’s not nearly as bad as we often portray it. While...
Ads of the Week du’s “unusual” Halloween campaign To promote its home internet offerings, du took an usual approach to Halloween, poking fun at typical horror movie clichés...
Advertising Is it the end of the line for Lebanon’s advertising industry? Lebanon has been decreasing in importance as a market for years. As its economic woes continue, what is stopping it...
Advertising Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad Ramzi Raad, Group Chairman TBWARAAD Middle East, shares his expert outlook on the Lebanese ad market
Free Talk Meet Manuel Bordé, the Creative who’d like to come back as an Oak tree stock image Through this informal questionnaire, ArabAd picks the heart and mind of Colombian national, Manuel Bordé, Creative Director at TBWA\Raad Dubai,...
Advertising Reda Raad: ‘It’s always about the creative product’ TBWARaad is an agency at the top of its game. Reda Raad, the agency’s chief executive, talks Cannes, disruption and...
Advertising Everybody Wants to Be a Storyteller The advertising industry is set on being a crafter of tales, so why isn’t it delivering the goods?
Ads of the Week Nissan Saudi Arabia surprises women with a driving lesson taught by their very own male relatives Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by...
Events/Awards TBWA\Raad wins Grand Prix at WARC Prize for MENA Strategy The WARC Prize for MENA Strategy has announced its winners. This free-to-enter awards scheme designed to gather and establish a...
Ads of the Week SKINS OF PEACE: A collection of passport covers to fight discrimination at airports Amnesty International USA and ad agency TBWA\Raad Dubai have recently come up with 'Skin of peace', a social campaign designed...
Ads of the Week The last man to take the ice-bucket challenge If there was anything to rage about during the summer of 2014 it was clearly the Ice Bucket Challenge that...
