Digital Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...
Digital Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...
Digital An unstoppable force: Why influencer marketing will dominate the future of MarCom 'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Digital How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) “Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
Digital Lebanese TikTok: Creative Chaos or Cacophonous Cringe? There is no denial that the rise of TikTok has changed the face of social media in more ways than...
News In Brief Jordanian YouTuber Ahmad Aburob crowned 'Middle Eastern Social Media Star’ at the 2022 People’s Choice Awards
Ads of the Week In new campaign by Saatchi & Saatchi MEA, Visa hosts graduation ceremony like no other to deliver key message
News In Brief The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022