Advertising

Pickl launches first regional Ramadan campaign focused on community giving

Ads of the Week

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...

News In Brief

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest...

News In Brief

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Ads of the Week

Pizza Hut pranks customers across the region to bring awareness to their fresh dough

In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen,...

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...

News In Brief

Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf

Digital/Tech

People want to follow people, not faceless brands

In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past,...

Ads of the Week

Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer

For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI...

Digital/Tech

Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...

Digital/Tech

Influencers

Pickl launches first regional Ramadan campaign focused on community giving

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Why co-creation has become essential for brands targeting Gen Z

Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest...

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Pizza Hut pranks customers across the region to bring awareness to their fresh dough

In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen,...

How to launch your first influencer marketing campaign: a 7-step guide

Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...

Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf

People want to follow people, not faceless brands

In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past,...

Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer

For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI...

Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...