Ads of the Week Petit Bateau's rip-roaring video shows what a typical tough day means 'For Serious Kids' What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes...
Advertising Viewing the world through rose-tinted glasses Brands and their agencies may not intend to deliberately deceive, but by omitting information and looking at products through rose-tinted...
Ads of the Week Heineken Triumphs Where Pepsi Failed The flagrant commercialization of revolutions was a matter of time. For two beverage brands, Pepsi and Heineken, that time was...
Ads of the Week Young Couple Discovers That True Love is Priceless in Heart-Warming Dentsu Campaign Dentsu and Flatpack Films bring to life a heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young...
Ads of the Week An Uplifting Message by Johnnie Walker: The Resourceful Don’t Wait For years Johnnie Walker has provided momentary motivation to Lebanese on the road. To over half a million of them...
Events/Awards The Resourceful Don’t Wait: Johnnie Walker Launches Powerful New Campaign Johnnie Walker, the iconic whisky brand, launched its new campaign in an empowering ceremony held on March 23, in O1NE...
Ads of the Week Leroy Merlin Presents the Story of a Life’s Adventure DIY French retailer Leroy Merlin has taken a new direction in its communication with the introduction of a new tagline...
Digital Is video production killing the TVC? Is there still room for the big budget television commercial in a world increasingly dominated by low-cost video?
Ads of the Week Has Impact BBDO Dubai cracked the pre-roll ads formula with new Snickers videogame? Impact BBDO Dubai has recently released the world’s first pre-video videogame for Snickers that serves as a fresh new take...
Ads of the Week The Return of the Datsun: a lesson in coolness After almost three decades of absence, the Datsun name is back to Lebanon and in force, thanks to an advertising...
Ads of the Week Most Popular Ads on YouTube across the MENA in 2016 What were the most popular adverts on YouTube throughout 2016? Here is a ranking of the most viewed TVC each...
Ads of the Week Xavi Stars in new action-packed QNB spot by JWT Doha J.Walter Thompson Doha teamed up with soccer player Xavier Hernandez Creus aka Xavi to produce an action packed ad for...
Ads of the Week Raffaello Middle East launches a genuine love story from the region. In a new campaign created by Grey MENA, the white chocolate praline from Ferrero becomes a conduit to love, asking...
