Branding Orikami Lab rebrands homegrown ‘Spectrum Watches’ Orikami Lab, the Dubai-based Design Innovation Hub, has led a full-scale transformation of the brand experience for Spectrum Watches, one...
Branding Domaine Wardy turned 21 this year As Domaine Wardy turned 21, a new ownership and management felt that the brand's visual identity needed a total change...
Branding Atrissi Studio behind a new Lebanese F&B concept in Amsterdam Netherlands-based Atrissi design studio has developed the branding and design for Beituti restaurant, a new Lebanese food concept scheduled to...
Branding Yala Stop Brand Rolls out across Lebanon Yala Stop, formerly known as MedMart, was a local convenience store for one of Lebanon’s gas station franchises. Beirut- based...
Branding Burberry reveals new logo Burberry has unveiled its first logo refresh in 20 years from designer Riccardo Tisci. Developed in collaboration with the renowned...
Branding Ogilvy Rebrands After 70 Years Continuing its “Next Chapter” transformation journey, the global advertising agency has announced a new organisational structure and a rebrand set...
Branding Gulf Air Introduces New Identity Gulf Air, the national carrier of the Kingdom of Bahrain has recently introduced a new identity designed by London-based global...
Branding Tajawal’s typeface gets global distribution by Google When tajawal, the fastest growing online travel platform in the Middle East, decided to develop a new brand identity, it...
Branding MINI logo gets a strategic brand refresh MINI, the car company owned by the BMW group, has unveiled a new logo. “At the core of the new...
Branding Reconciling Local Identities with Global Culture Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid,...
Branding The Importance of Play Transforming the Consumer Experience Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital...
