Advertising Sami Saab on Phenomena's Ideas for Social Good Beirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for...
Events/Awards TBWA\Raad wins Grand Prix at WARC Prize for MENA Strategy The WARC Prize for MENA Strategy has announced its winners. This free-to-enter awards scheme designed to gather and establish a...
Advertising Abaad's #Undress522, the campaign that won big on all fronts In Lebanon, a rapist can be exonerated if he marries his victim (article 522 of the penal Code). Yet only...
Ads of the Week Its. agency and Dar al Ajaza Al-Islamia remind us that old people were young too When we look at old people, strangely enough, we just see old people. We feel as if they had always...
Events/Awards Cannes Lions Predictions: Less roaring, more bite “Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but...
Advertising Comparing Apples to Creative Oranges Sometimes it works, sometimes it does not. Lebanese apples have taken a major hit because of imported competition so much...
Advertising Halloween: Pump(kin) up the volume! Halloween is the newest addition to the festivities that engulf Lebanon and which is imported from elsewhere. No matter what,...
Advertising Wake me up when October ends October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to...
Ads of the Week Ad Review - the Good, the Bad and the Very Bad Month after month, ads sneak in - some on billboards others on social platforms, some on bridges and some get...
Advertising Ad Execs on the Campaign Trail… Storytelling, Social Media and Negative Advertising: the Creative Process of Political Advertising With the 2016 US presidential debates in full swing and only 29 days until the election, the media is saturated...
