Ads of the Week

France's Euromillions Enters a New Era with Romance

Following a competitive pitch involving four other agencies, Parisian agency Romance was selected by Française des Jeux, the operator of...

Ads of the Week

'It’s Our Time' campaign released to announce Shahid's Relaunch

MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid, the Arab world's biggest streaming...

Ads of the Week

Marcel and Match Reveal Seriously Intimate Couples in New "If Commitment is Your Thing" Campaign

This past December, Marcel and client Meetic (part of Match.com the European leader in online dating) released a series of...

Advertising

Castania Nuts: Tapping into the Public’s Heart through Authentic Brand Storytelling

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily...

Ads of the Week

Meeza & ABTBWA to turn the Egyptian society into a cashless one

In light of Egypt's efforts to develop electronic payment system, Egypt's new national debit card Meeza, rolled out a massive...

Ads of the Week

TBWARAAD calls Lebanese people abroad to come home for the holidays

TBWARAAD launched a new campaign in support of Lebanon, with a special message addressed to holders of the Lebanese citizenship...

Ads of the Week

'Start Something', The Call to Action Careem Brought to Life in Its Latest Global Campaign

Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message:...

Ads of the Week

Jawwy wants to make the Ramadan spirit an everyday habit

Jawwy, a Saudi telecom brand from STC, believes in fairness at all times and wants to perpetuate the Ramadan spirit...

Advertising

Bridge of Minds speaks of the expanded role of creativity in PR today

Nowadays creativity has taken a whole new approach, one that starts by humanizing the brand and putting some real faces...

Ads of the Week

Three Advertising films produced by Tarek Nour Communications with local culture at their heart

We take a look at three recent Egyptian TV productions from Cairo-based Tarek Nour Communications (TNC) that taps into the...

Ads of the Week

The Evian Babies Are Back to Celebrate a New Way of Living Young

Evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to...

Advertising

XTC, a smelly business - Launch of new fragrance helps citizens recognize drug labs

XTC is a hot topic in the Netherlands. The production of XTC and other synthetic drugs, always comes with the...

Ads of the Week

The ‘Thank You Russia’ Campaign Takes Lebanon by Surprise

In a world where politics dictate almost everything we know, TBWARaad Beirut decided to play on that chord and benefit...

Free Talk

A Faithful modern: Sartorial nuances and brand myopia

Vogue Arabia has just published its April cover portraying hijabi models. The same Vogue Arabia that previously published Gigi Hadid...

Ads of the Week

‘Welcome the Future’: Expo 2020 Dubai new campaign reflects the ‘positive and progressive spirit’ that built the UAE

Expo 2020 Dubai has unveiled its latest global marketing campaign, called ‘Welcome the Future’. Celebrating humanity’s many achievements and calling...

Advertising Campaigns

France's Euromillions Enters a New Era with Romance

Following a competitive pitch involving four other agencies, Parisian agency Romance was selected by Française des Jeux, the operator of...

'It’s Our Time' campaign released to announce Shahid's Relaunch

MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid, the Arab world's biggest streaming...

Marcel and Match Reveal Seriously Intimate Couples in New "If Commitment is Your Thing" Campaign

This past December, Marcel and client Meetic (part of Match.com the European leader in online dating) released a series of...

Castania Nuts: Tapping into the Public’s Heart through Authentic Brand Storytelling

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily...

Meeza & ABTBWA to turn the Egyptian society into a cashless one

In light of Egypt's efforts to develop electronic payment system, Egypt's new national debit card Meeza, rolled out a massive...

TBWARAAD calls Lebanese people abroad to come home for the holidays

TBWARAAD launched a new campaign in support of Lebanon, with a special message addressed to holders of the Lebanese citizenship...

'Start Something', The Call to Action Careem Brought to Life in Its Latest Global Campaign

Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message:...

Jawwy wants to make the Ramadan spirit an everyday habit

Jawwy, a Saudi telecom brand from STC, believes in fairness at all times and wants to perpetuate the Ramadan spirit...

Bridge of Minds speaks of the expanded role of creativity in PR today

Nowadays creativity has taken a whole new approach, one that starts by humanizing the brand and putting some real faces...

Three Advertising films produced by Tarek Nour Communications with local culture at their heart

We take a look at three recent Egyptian TV productions from Cairo-based Tarek Nour Communications (TNC) that taps into the...

The Evian Babies Are Back to Celebrate a New Way of Living Young

Evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to...

XTC, a smelly business - Launch of new fragrance helps citizens recognize drug labs

XTC is a hot topic in the Netherlands. The production of XTC and other synthetic drugs, always comes with the...

The ‘Thank You Russia’ Campaign Takes Lebanon by Surprise

In a world where politics dictate almost everything we know, TBWARaad Beirut decided to play on that chord and benefit...

A Faithful modern: Sartorial nuances and brand myopia

Vogue Arabia has just published its April cover portraying hijabi models. The same Vogue Arabia that previously published Gigi Hadid...

‘Welcome the Future’: Expo 2020 Dubai new campaign reflects the ‘positive and progressive spirit’ that built the UAE

Expo 2020 Dubai has unveiled its latest global marketing campaign, called ‘Welcome the Future’. Celebrating humanity’s many achievements and calling...