Digital Five Lebanese Admen to Follow on Twitter Very few Arab admen/women seem to have established a significant presence on Twitter to date as many of them have...
Advertising Clémentine or The Colourful World of Communication Walking through the predominantly white-coated space of local advertising and communication agency Clémentine felt like being part of a blank...
Advertising Wake me up when October ends October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to...
Advertising Georges Najm: The Local Ad Industry Screams for Change Georges Najm, partner and director of advertising agency Clémentine and sister company Noise PR, talks to ArabAd, in an exclusive...
Advertising Its. Incredible Less than two years ago, a man who’d spent the better part of his life in the client-servicing and PR...
Ads of the Week Ad Review - the Good, the Bad and the Very Bad Month after month, ads sneak in - some on billboards others on social platforms, some on bridges and some get...
Advertising What comparative ad? When comparison is not so Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master...
Ads of the Week Lipton Pays Tribute to Lebanon’s Positive People With Lipton’s 2016 brief being all about the ultimate mood lifter, Beirut-based PIMO used the opportunity to build on this...
Ads of the Week Lebanon's SMEs in the Spotlight With around 90% of its private sector comprising small to medium-sized businesses, Lebanon is a country that is truly defined...
Ads of the Week MEA’s New Safety Video Lifts up from the Ground The trend of the safety videos in form of lengthy promos has been instigated by Air New Zealand. Other airlines...
Advertising Lebanese Army Day: of Atrocities in Camouflage The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
