Ads of the Week Nissan Middle East Shares Smart Advices to Saving Millions of Lives on the Road Road accidents pose a serious threat to people living in the GCC countries. As a matter of fact, speeding, phones'...
Events/Awards The first ever Gerety Awards Winners are now out! After the Executive jury sessions, which took place in 10 capital cities, the Grand all-female jury have now chosen the...
Events/Awards Cannes Lions 2019: Screw the nice gestures, more real impact Behind the scenes from a Sustainable Development Goal’s jury member at Cannes Lions 2019.
Advertising XTC, a smelly business - Launch of new fragrance helps citizens recognize drug labs XTC is a hot topic in the Netherlands. The production of XTC and other synthetic drugs, always comes with the...
Events/Awards FP7 McCann Dubai wins Grand Prix at WARC Awards, Effective Use of Brand Purpose Campaigns for premium vodka Absolut, fast-food restaurant KFC, museum Louvre Abu Dhabi, antiperspirant Rexona and feminine care brand Stayfree are...
Ads of the Week FP7 and Almosafer take the spirit of Ramadan to an unexpected destination How far does the true spirit of Ramadan travel? In Ramadan 2019, FP7 and Almosafer have taken Ramadan to a...
Advertising LACOSTE x SAVE OUR SPECIES: A global commitment to face a global issue In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to...
Ads of the Week Babyshop Takes a Unique and Unexpected Perspective on Mother's Day Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, Babyshop, a leading...
Ads of the Week Charicyles and Wunderman Dubai turn sand into a medium to tell ambitious stories of low-income cyclists Wunderman Dubai and Charicycles, an upcycling brand built around the ethos of giving back, have launched a new online film...
Advertising The Most Inspiring Goodvertising Campaigns of 2018 Goodvertising are social good campaigns that offer the possibility to reach out and connect with people around issues that matter...
Ads of the Week Thought provoking campaign ‘Sleeping Flags’ seeks to spark a national debate and raise awareness around the plight of ex-Defence Forces in Ireland Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of...
Ads of the Week 'The Sound of Shisha' Takes Smokers by Surprise: a social experiment by TBWARaad for AUBMC 'The Sound of Shisha' is a new a campaign created by TBWARaad in Beirut for the American University of Beirut...
Advertising Super Bowl Ads 2019: Quick laughs, bad jokes, celebrities and very few with a message 'Wish I was asleep during this year’s Super Bowl,' says a disappointed Thomas Kolster as he reflects on the Super...
Ads of the Week République Taps AI for #FutureReina, a Campaign for The Children’s Cancer Center of Lebanon Marked on February 4, World Cancer Day is the one singular initiative under which the entire world can unite together...
Free Talk Stop empowering women Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests...
