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'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront

Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...

Advertising

WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

Ads of the Week

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

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Pickl launches first regional Ramadan campaign focused on community giving

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AME unveils the AME WE Champion Award to honor women’s impact in advertising effectiveness

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When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer.  This...

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

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UAE’s first drinkable billboard unveiled for Ramadan

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Saudi Arabia, the Land of Now

Having welcomed over 100 million tourists in 2023, Saudi is the land of now or so it seems. This boom...

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This Ramadan Puck supports Lebanese families with 'Recipe for Change'

This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also...

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

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Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

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Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

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OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

OMO Arabia, in collaboration with MullenLowe MENA, has launched ‘The Art of Stains,’ a campaign that blends tradition with education,...