Industry Talk Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos According to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A...
Industry Talk Who audits the auditor? As the thirst for media audits increases, how can the industry ensure that global standards of best practice are upheld...
Branding The International Advertising Association Unveils New Identity on its 80th Anniversary The International Advertising Association (IAA) today unveiled a new identity and mission, symbolized by the introduction of a new logo...
Industry Talk Media Transparency in Murky Waters With print audits being cancelled and TV people meters no longer operating, is transparency within traditional media a pipe dream?
Advertising Flourish or perish: how will you transform your business? A viewpoint by Elda Choucair, CEO PHD MENA Understanding what lies ahead of us has been a preoccupation of mankind since the beginning of time. If it was,...
Advertising Time's Up join forces with the advertising industry to combat sexual harassment Time's Up, a movement against sexual harassment that was founded on January 1, 2018, by more than 1000 prominent Hollywood...
Events/Awards CEOs' Takeaways on Agency of the future from Ad Pulse Panel Talk Initiated by ArabAd and Arabnet, the Ad Pulse inaugural conference took place on 22 February, during ArabNet Forum in Beirut....
Free Talk Cindy Gallop: ‘I am Horrified…’ Cindy Gallop, diversity advocate, advertising consultant and founder of IfWeRanTheWorld, offers an international perspective on sexual harassment in the advertising...
Advertising Sexual harassment in the Middle East Ad industry: Breaking the Silence Sexual harassment is prevalent in the region’s advertising industry, but why isn’t anybody talking about it?
Advertising Dubai advertising industry: the perfect storm Regional economic turmoil and industry-wide transformation mean the Dubai-headquartered advertising industry is struggling like never before.
Industry Talk What is the most significant change you wish the ad industry makes in 2018? Ad men and women are polled about the one change they dearly wish the industry embraces in 2018.
Advertising Is this the end of the agency retainer? The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are...
Advertising Far from pitch perfect It may be a platitude that’s become a glaring generalisation, but the phrase ‘the pitch process is broken’ is as...
Advertising Advertising’s Catch 22 - POV by Nadim Khoury Nadim Khoury, Chief Executive Officer at Grey MENA, sums up the current state of affairs of an advertising industry trapped...
Advertising A taxing time for the advertising industry The industry is unwilling to talk about it, but the impact of the UAE’s new excise tax on the advertising...
