News In Brief Alwaleed Philanthropies appoints Instinctif Partners to expand their regional and global presence
Advertising Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’ Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...
News In Brief ASDA’A BCW’s Sunil John Recognised as Best PR Professional in the Middle East in PRWeek Global Awards 2020
Industry Talk A new exciting decade for communicators 2019 was a challenging year on many fronts, politics, social media, media, influencers, natural disasters, all culminating with one denominator,...
Digital The Changing Face of Crisis in the 3S Age A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially...
Advertising Bridge of Minds speaks of the expanded role of creativity in PR today Nowadays creativity has taken a whole new approach, one that starts by humanizing the brand and putting some real faces...
Industry Talk Alex Maalouf on Taking influence too far? As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the...
Ads of the Week FP7/Dubai Uncovers the unseen potential in Al Tayer Motors’ spare car parts through art Al Tayer Motors is an established dealership and servicing specialist in the UAE, operating since 1982. While it is known...
Industry Talk Thriving in business through reputation management Ayad Nahas is a Communication Strategist at one of Lebanon’s leading real estate firms. Having worked at a number of...
Ads of the Week Hyundai 's #WhatsNext campaign celebrates and supports Saudi women’s achievements Hyundai Motor Company announced the launch of a campaign and customer experience program appealing directly to female drivers in Saudi...
Industry Talk TRACCS: The Trusted Advisors Katia Yasmine, Managing Director of TRACCS Lebanon elaborates on the agency’s DNA and what makes this PR firm ahead of...
Industry Talk Noise Going Louder: Expanding to the World and Partnering With U.S. Firm Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...
