Advertising

Pickl launches first regional Ramadan campaign focused on community giving

Ads of the Week

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...

News In Brief

Dubai-based Senior Editor Athon Garcia to lead editorial strategy and partnerships for Net Influencer

News In Brief

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

News In Brief

‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections

Industry Talk

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Ads of the Week

Pizza Hut pranks customers across the region to bring awareness to their fresh dough

In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen,...

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...

News In Brief

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

News In Brief

Global spending on influencer ads expected to double by 2028

Digital/Tech

Influencer Marketing

Pickl launches first regional Ramadan campaign focused on community giving

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...

Dubai-based Senior Editor Athon Garcia to lead editorial strategy and partnerships for Net Influencer

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Pizza Hut pranks customers across the region to bring awareness to their fresh dough

In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen,...

Famesters reveals groundbreaking AI in influencer marketing report

How to launch your first influencer marketing campaign: a 7-step guide

Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

Global spending on influencer ads expected to double by 2028

People want to follow people, not faceless brands

In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past,...