Digital Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...
Ads of the Week Jeep let its community take the wheel in latest campaign by Publicis Middle East Jeep and Publicis Middle East just dropped their latest campaign “We Don't Make Jeep, You Do.
Digital Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
Ads of the Week Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Digital Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Digital An unstoppable force: Why influencer marketing will dominate the future of MarCom 'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Ads of the Week LUX takes a stand against sexism through an inspiring campaign by PIMO LUX takes a stand in the streets against sexism empowering women across the Levant through a powerful campaign by Beirut-based...
Digital How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) “Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
