Tourism
Advertising
Saudi Arabia, the Land of Now
Having welcomed over 100 million tourists in 2023, Saudi is the land of now or so it seems. This boom...
Ads of the Week
‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai
The Film Craft, the first hybrid production house in the MENA region, has unveiled a groundbreaking an AI-generated film that...
News In Brief
CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising
News In Brief
Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom
News In Brief
VisitBritain hires Mirna Tamimi as Communications Manager for GCC
News In Brief
Hilton on track to more than double its Morocco portfolio
News In Brief
Hilton to open three hotels in Madinah, Saudi Arabia
Ads of the Week
The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis
Experience Abu Dhabi has launched its ‘Alive in Al Ain’ campaign, spotlighting the beauty and diversity of the living oasis.
News In Brief
Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi
Ads of the Week
Launched by NBA legend Shaq, Abu Dhabi Calendar campaign films feature Steve Harvey and Ahmed Al Jasmi
Ads of the Week
UAE’s flying taxi in London underscores the country’s growing role as a destination for ambitious businesses
Imagine stepping out of the bustling Charing Cross station in Central London, looking to hail a black cab, only to...
News In Brief
66 tourism films from 23 countries have entered the CIFFT 'People's Choice' Award
Ads of the Week
'Bring Your Impossible', an invitation campaign by the UAE and Impact BBDO to visit the Emirates where the boldest dreams thrive
News In Brief
The Romans awarded the PR for Wynn Resort in Ras Al Khaimah
Industry Talk
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
