Advertising Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi...
Advertising Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Industry Talk Saudi Arabia, the new hub for the events industry in the Middle East Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...
Ads of the Week Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign Following the summer campaign with its message ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi...
News In Brief UNWTO's 'Tourism Opens Minds' campaign seeks to encourage tourists to explore new destinations
News In Brief Imagination creates experience in celebration of UNWTO World Tourism Day 2023 in Saudi Arabia
Advertising Latest phase of #DubaiDestinations campaign showcases the city’s unique charm as a summer destination
Ads of the Week Yas Island star-studded advertising shows that something’s always up on of the island
News In Brief Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band
News In Brief Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
