Star Café gives a twist to real daily conversations with “Lezim Nehké” campaign

The campaign leverages real insights: the first being that Star Café, a good value high quality coffee brand, is usually enjoyed with family and loved ones in life’s peaceful moments.
The second is the familiar sense of dread we all feel whenever anyone approaches us and utters the sentence “Lezim nehké” (“We need to talk”). In the campaign this common situation is given a playful twist with each scenario beginning with typical thoughts of anxiety but leading up to a heartwarming, positive ending.
Each situation portrayed in the campaign evokes real-life conversations familiar to everyone and particularly relevant to the target consumer.
Not only is this campaign a light-hearted reflection of everyday life but also, in this age of technology and social media, encourages a return to the tradition of engaging in face to face conversations. And PIMO is keen to show through its campaigns that “Real insight makes real impact”.