A Las Vegas Education Chris West, Verbal Identity Jury President at London International Awards (LIA) and Founder of Verbal Identity Inc, on America’s way...
Expo 2020 Dubai Logo Unveiled The new logo of Expo 2020 Dubai, inspired by a golden ring, was recently unveiled to the public via a...
Coke Finalises its ‘One Brand’ Strategy Recently, Coca-Cola revealed its new packaging, considered as the final phase in a year long \'One Brand\' unification strategy.
Dubai Media City Gets a Revamp Dubai Media City (DMC) and Dubai Studio City (DSC) recently unveiled their new logos, while International Media Production Zone (IMPZ)...
Reconciling Local Identities with Global Culture Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid,...
Brands in the Saudi Market Need to be Anchored by a Human Purpose Ahmad Abu Zannad, Regional Strategy Director of Leo Burnett KSA, talks about the challenges Saudi young workforce will be facing...
The Visual Identity of all Four Olympic Bidding Cities Paris recently unveiled the logo for its Olympic bid and in most grand manner it was highlighted and projected onto...
The Next Global Cyber Branding Boom There are some million new cyber brands about to appear on the global e-commerce, big or small they will skate...
Brand Lounge: a decade and a makeover Dubai-based independent brand consultancy firm Brand Lounge is celebrating its first decade in the business and is doing so by...
Brand Macrocosm: The Digital Province Holds Buoyancy Gaby Bechara Chamat, CEO Rebranding Of Verse Group, elaborates on the notion of creating and maintaining a brand.
MEA: Opportunities for the Next 70 Years Mo Saad, a Brand Strategist and Creative Director offers his suggestions on how Middle East Airlines can build and sustain...
The Importance of Play Transforming the Consumer Experience Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital...
The New Creatives: creating cultures and experiences that have deep-rooted human value Ije Nwokorie, CEO of Wolff Olins, is an accomplished professional, acutely aware of the creative landscape and the influences that...
How Can Middle Eastern Brands Go Global? The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...
Mobilise your brand – Making your business visible in the digital marketplace The freedom characteristic is one of the biggest inspirations in the way mobile gadgets are being designed in current times....
