Branding Air Arabia celebrates 15th anniversary with new brand identity Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), celebrated 15 years of successful operations,...
Advertising Sexual harassment in the Middle East Ad industry: Breaking the Silence Sexual harassment is prevalent in the region’s advertising industry, but why isn’t anybody talking about it?
Events/Awards The Middle East Conquering The Loeries Agencies from the Middle East are participating in the Loeries in greater and greater numbers, with telling results
Free Talk Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising The last acceptable ‘ism’? Ageism in the advertising industry is a reality few people are willing to tackle head on
Events/Awards To Cannes and beyond... As the region’s advertisers and agencies decamp to the south of France, what are their chances of returning home happy?
Advertising Just do it? Or won’t do it? Brands continue to use talent from outside the region for their biggest and best work. Why? Is there a lack...
Branding Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A...
Advertising Embracing Diversity Dubai is an oddity when it comes to communication. In virtually all other parts of the region the emphasis for...
Branding How Can Middle Eastern Brands Go Global? The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...
