Advertising Business promotions under Covid-19: A perspective from Qatar by llhem Allagui With the COVID-19 crisis, businesses have suffered. Some have profited. Business models have changed. Some introduced special business hours, delivery...
News In Brief 94% of small businesses and 90% of consumers in UAE have adopted new behaviors amid COVID-19
Industry Talk The UAE tourist experience in a Post-COVID-19 World By Kristine Pitts, Director of ExperienceLab Middle East
News In Brief Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
News In Brief Dubai launches ‘DUBAI ASSURED’ stamp, an initiative to showcase Dubai as one of the world’s safest destinations
Advertising ‘Pay It Forward’, a goodwill initiative brought by Feer McQueen to local businesses The times have been tough for businesses the world over ever since the COVID-19 outbreak. Yet in Lebanon, the magnitude...
Advertising Firas Mghames: 'The Beat Goes On' Firas Mghames, Managing Director of Beirut-based hybrid agency, Feer McQueen, explains how his team responded to tough times investing their...
Advertising Rana El Baba: 'Rethinking the way we do business' The sudden, unforeseen economy-wide lockdown forced firms to switch literally overnight to completely digital models. For Rana El Baba, Founder...
Advertising Rola Ghotmeh: 'This Industry Is Good at Adapting' Rola Ghotmeh, Chairman and Chief Creative Officer of The Creative Nine, a Beirut-based boutique agency, shares how along with her...
Advertising Krikor Khatchikian: 'The Pandemic Has Expedited Digitization in Qatar' Krikor Khatchikian, Managing Director of Grey Doha elaborates on the impacts the Covid-19 pandemic had on the ad business in...
Advertising Moe Minkara: ‘The world just got even smaller’ Moe Minkara, Creative Director and Founder of Beirut-based Mink agency, explains how the Covid-19 pandemic affected his business and how...
Advertising Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’ Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...
Advertising Rana Hamarneh: 'We are adjusting and innovating' As the world is entering a new phase, Rana Hamarneh, Group CEO Adpro Communications, Jordan, says her team is swiftly...
