TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign

Titled “If it brings us luck, we will do it”, the campaign is designed to capture the essence of optimism and resilience, emphasizing the universal human tendency to hold on to habits that bring luck. 

Drawing on the insight that people persist in cheering with whatever brings them luck, Orange has created a dynamic and engaging campaign featuring 10 distinct narratives.

Each narrative explores various comical situations where characters, both optimistic and pessimistic, find themselves attached to a person, object, or location that they believe brings them luck. 

Orange's commitment to connecting people and fostering a sense of unity is evident in the creative execution of the campaign, aiming to tell stories that transcend borders and resonate with audiences across diverse communities.

The “If it brings us luck, we will do it” campaign is rolled out across various media channels, including television, digital platforms, and OOH.

 

Credits:

Basel El Deeb; Hazem El Saadani

Client: Maha Nagy, Aisha Bassyouny, Nada El Damaty, Yasmeen Ahmed, Laila Attallah

Creatives: Hossam Akil, Mazen Nawar, Mohamed El-Lewa, Eslam Biga, Samah Khedr, Omnia Ramzy

Accounts: Donia Kassem, Mariam Maged, Ashraqat Khalid, Layla Ramadan, Omar Weheiba

 

Director: Amr Haddad

Director’s Producer: Dalia Arafa

DOP: Hamzoon

Production Designer: Eslam Hassan

Art Director: Fatma el Nahas

Stylist: Yasmin EL Tazi

1st AD: Mostafa Yehia

2nd AD: Carlos Khalil

3rd AD: Sara Abdallah

Sound Engineer: Khaled Bebo

STB Artist: Mohamed Magdy

Casting Agency: Keeva

Focus Puller: Adnan abd el hak

Video Assist: Ahmed Nasr

Panther: Tookhy

Gaffer Team: My Gaffer

 

Butter Films Team

Executive Producers: Omar Hamdy / Mahmoud Derbala

Producer: Shereen Moussa

Line Producer: Omar Pasha

Assistant producer: Raneem Franco / Omar Kerdany

Post Producer: Omar Antar

Head of Production: Waleed Abd el Salam

Production Manager: Mahmoud Raafat

 

Barber shop

Editor: Amr Rabie 

Assistant editor: Dareen Arafa 

Osama Bendary; Nesrine Talaat

 

Lzrd

Grading gendy

Online: Ahmed Sobhy

Finalizing: Amrlaz

Nouran Tawfik

 

Music: Amr Galal

Sound Design: Hosni Aly; Nesma Sadek

VO: Essam Seif