Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues to soar, ranking highest in the region. Influencer marketing has come to play a pivotal part in both catering to the Kingdom’s social media savvy market domestically and shifting perspectives globally. This surge in the creator economy propelled a number of mega influencers to unprecedented heights. ArabAd takes a closer look at the top KSA creators leveraging their online presence into impactful brand partnerships and harnessing their influence to promote a positive image of the Kingdom.